Growth isn't luck, it's insights. And insights start with Data.
I'm a firm believer in the power of customer data. A simple, well-structured spreadsheet can give you the clarity you need. When you capture and analyse your customer information consistently, you uncover patterns, opportunities, and smarter ways to grow. All businesses, of all sizes, benefit from treating customer data as a strategic asset.
I recently came across an article on customer data analytics that summed it up perfectly: "Every part of your marketing strategy should be geared towards one thing: growing your business. If your marketing isn't backed by accurate, customer-driven insights, you're just guessing - and that costs you time, money and opportunities."